Thanks, NIHA 89.  Just wanted to add that "First Day of My Life" is the way I think a greeting card should look and feel, as well as sound (well at least one of the ways; there's lots of different cards and lots of different us's).  The images, tone, and portrayal of an ideal and emotion are just loverly and simply nice; it's sunshine (it surely is).  Plus, is there a greater Gen Y lyric out there than "...but I'd rather be working for a paycheck than waiting to win the lottery... ?"  When I write a card, I try to be soaring, anthemic, like Bruce Springsteen playing "Born to Run" in a sold out Giants' Stadium in Jersey, but in the end, I know it means so much more (and I personally buy cards like this) if that card feels like someone holding my hand and reading the Sunday comics to me on a morning perfect in the little things.

Now off to see Hot Tub Time Machine, which greeting cards (or anything else ever really) should also be like.

Today I went to Target

My friend and I took a trip to the Target greeting card aisle to purchase cards. She had occasions but I did not, so I searched for them, and turns out, there are greeting cards that can actually produce occasions for you.

I found a "You can do it" card for my brothers job interview.

A "Sorry your heart is broken"-esque card for a best friend.

A pretty blank card for the parents to include photos in so they know I'm thinking of them.

And an "I miss you" card for a friend far away.

A group member told me she usually buys cards at least once a week. At first I thought "no way, how many birthdays could you possibly have in a week?!" Then I realized greeting cards can and should be for more than just "occasions". They should be a sentiment, just because. You should be able to walk down a greeting card aisle and find occasions that you didn't you had. hope our cards do just that :)

PS- "Driver Numero Uno", your post on Bright Eyes- First Day of My Life was ingenious. I completely agree, that song is sheer poetry and any card that could capture it's emotion is one worth mass production and mass consumption :)

I think...

...this is what a greeting card should kinda sound like. But that's just me.

http://www.youtube.com/watch?v=o5rhhQbyYV0

Of course, I also thought Color Me Badd was a super group of George Michael, Snow (you know--"Informer"), Kenny G., and the other guy from the Thompson Twins. C'mon. Right?

Making Greeting Cards

the life of a greeting card.